Road Safety Minister, Mike Penning, launched a new THINK! campaign to raise awareness of motorcyclists
The £1.2 million campaign, involving a series of TV adverts, radio and petrol station advertising, will run from 2nd to 31st March and is designed to get drivers to see the person behind the motorcycle helmet and change the way drivers think about bikers when out on the roads. It is hoped that the campaign will target 92% of drivers on average 8 times.