Drink drive advertising slashed

The government has slashed the advertising budget for the Christmas drink drive campaign to around 15% of last year’s level

Philip Hammond, the transport Secretary, stated that all departmental budgets have been reduced in some way and it will require campaigns to raise awareness of drunk driving, particularly to younger groups of drivers, will need to become more targeted. The plan is to focus on radio and internet advertising, utilising mediums such as social networking sites. Road safety charity, Brake, is urging the Government to reduce the limit from its current 80mg to 20mg/100ml blood.

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