Electronic number plates with digital advertising

California is to look at ways of tackling its debt by introducing number plates that display advertising

The idea would allow number plates to scroll a selection of paid for digital adverts on a number plate after a car has been stationery for more than 4 seconds. When the car starts moving again it would revert back to the plate number. Drivers could also be offered the opportunity to have a paid custom message scroll across the plate and the technology could be used to display safety and traffic information.

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